By Cami Froneberger

There’s nothing quite as refreshing as biting into a perfectly ripe strawberry, or adding some satisfyingly round blueberries to the top of your yogurt. Berries are simply the perfect addition to your breakfast, snack, or dessert, purely for the taste factor. However, adding a tarty sweetness is not all that berries can do for you. The sweet treats are also a powerful superfood making them beneficial to your overall well-being. Consumers continue to make health conscious decisions when purchasing products, like freshly grown berry varieties, making them more popular among investors as well.

Berry Big Health Benefits

Berries contain antioxidants that help protect your cells and alleviate oxidative stress.
Berries are high in fiber making them a great aid in managing hunger and maintaining body weight.
Berries could help you live longer according to a professor at Harvard.
Berries provide potassium, magnesium, vitamins C and K, and prebiotics—carbohydrates that help promote a healthy gut.
Berries are heart healthy and can help boost learning and memory.

Building Your Portfolio With Berries

Aside from dietary benefits of fresh berries, they are utilized in various ways in pharmaceutical, cosmetic and personal care, dietary supplements, and food and beverages. Because of the versatile applications, berries stay in continual demand as 93% of consumers make health conscious choices. With health promoters driving significant sales, it is reported that the global berries market is expected to grow at a CAGR of 6.8% in the forecast period of 2022-2027. The growing revenue of the berry market makes them an attractive addition to any portfolio.