A common misconception about animal agriculture is mistreatment. Those unfamiliar with how the animals are raised have often heard they're treated badly, cruelly, or unfairly, when it's really quite the opposite. Organizations like Global Animal Partnership (GAP) and Animal Agriculture Alliance, have come together with the purpose of continually improving farm animal welfare and producing animal products of the highest quality. These programs can also benefit investors who take advantage of the pricier meat that humane livestock ranchers produce.